MARKETING PLAN DEVELOPMENT::
What is Marketing?
Marketing is about people. It is about understanding what people want. Marketing is about targeting. It is about choosing which customers you want to try and satisfy.
Marketing is about advertising and pricing and promotion and distribution and other marketing programs. But foremost it is about people and targeting and positioning--the strategic aspects of marketing. Without knowing to whom you want to sell and what you want to give them, you really can´t know how to advertise or price or promote or distribute effectively.
Ask yourself these three questions:
1. What do my customers want from my product or service?
2. Am I targeting the right customer?
3. What is the unique benefit of my product or service that my customers can't get elsewhere?
Maybe your launching a new company or a new product, and you want to establish a strong brand from the get-go. Or maybe you've been in business for a while, and you´re getting ready to do some brand repair, brand extensions or rebranding. No matter your starting point, if a branding and marketing action is on your agenda, Whitniesz Marketing will make sure you are headed in the right direction.
Whitniesz Marketing is dedicated to making sure our clients choose the right path for their organization, helping them grow and most importantly reach their goals. |
